Tree Hugger & Son
A family-run tree surgery covering Nottinghamshire and Derbyshire. The site turns a search for a local tree surgeon into a quote request, with photos attached, without anyone waiting for a site visit.
The business
Tree Hugger & Son has been caring for trees around Nottingham for nineteen years. It's a family business with NPTC and City & Guilds qualified arborists, full insurance, and a long run of reviews from local customers.
Most of their work comes from people nearby who need something done: a tree that's got too big, a hedge that's out of hand, or a tree that came down in a storm last night. The website has to catch those people at the moment they're searching, and make getting a price feel easy.
Quotes from photos
The quote form is the heart of the site. Customers describe the job, say how soon they need it, and upload up to ten photos straight from their phone. For most jobs that's enough for the team to price it without a visit, and the quote comes back in writing, usually within one working day.
The form asks for what the team needs to quote properly and nothing more. Beside it, three lines answer the questions everyone has before they fill anything in: no site visit needed, a quote within a working day, and no obligation.
Built for the urgent jobs
A fallen tree can't wait for a form. The 24-hour emergency line sits at the top of every page, and on a phone a call button stays in reach the whole way down.
Found locally
Every service has its own page, from tree removal and crown work to stump grinding, tree surveys and TPO applications. So does every town they cover: Nottingham, Beeston, Long Eaton, Ilkeston and Derby. Someone searching for exactly what they need, where they live, lands on a page about exactly that.
Each of those pages is a real page, with its own photographs of the work, its own reviews and its own quote form, rather than the same text with the town swapped.
Proof on every page
Letting a stranger into your garden with a chainsaw takes some trust, so the evidence is never more than a scroll away. The site carries their Google rating — 4.9 out of 5 from 220 reviews — alongside 54 five-star Trusted Trader reviews, their qualifications, their insurance and photographs from recent jobs.
The same markers repeat on the service and town pages, because those are the pages people actually arrive on from a search.
What the site does
- Free quotes from up to ten photos, without a site visit
- 24-hour emergency line on every page
- A page for each of nine services
- A page for each town they cover
- Google reviews and accreditations shown alongside the work
“Owen built us a new website that properly reflects the business and created a custom system to manage enquiries, quotes and invoices.
Customers can send photos of jobs directly through the website, allowing us to price work remotely, send quotes and invoice customers all from one place. It’s made the whole process much quicker and easier to manage.
We’re really happy with the end result and would happily recommend Owen to anyone looking for a website that’s built around how their business actually works.”